Marketing and Retail Campaign Creation

Built in collaboration with Greg Hoffman, the former Chief Marketing Officer of Nike, this space holds learnings and best practices for any marketing or retail organization looking to up-level their goal setting, campaign creation, and collaborative skillsets.

Greg wants users of this space to be able to...

• Create clear objectives and goals that keep you pushing boundaries and remaining true to your brand — while staying on track.
• Outline supporting campaigns at both regional and global scales to help you achieve your goals.
• Define and manage tasks across teams and business units that map directly to the objective-focused campaigns being created.

Provide access to stakeholders with personalized, custom views to track project and campaign status — without having to ask for updates.

This space offers retailers and marketers clear strategies and tactical outlines on how to create campaigns and launch products reminiscent of Greg Hoffman's campaign strategy at Nike.

It provides users with a clear picture on the objectives they must set, the campaigns they must create in support of those objectives, and the tasks needed to be achieved on a daily basis to be able to execute the vision across teams.

It also provides a high-level dashboard for executives and stakeholders with a top-down view of project health, status, and overall reporting on the broader initiatives.